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ENGEL appoints 7 Regional Sales Presidents for shorter decision-making processes


ENGEL’s 30 subsidiaries and more than 60 representations worldwide have been consolidated into 7 regions, with a Regional Sales President appointed to each for the further development of its worldwide sales structure.

Effective immediately, they will have the full responsibility for sales within their respective region. ENGEL is thereby shortening the decision-making processes and intensifying the ongoing development of local expert know-how.

The newly appointed Regional Sales Presidents are the contact persons for the subsidiaries and representations. They decide any sales-related matters locally and independently. This prevents any delays based on time-zone differences. The geographic and cultural proximity simplifies and speeds up the sales processes.

The Regional Sales Presidents are also tasked with the continued advancement of the global Business Unit strategy and with bolstering the local expert know-how.

In addition to industry and automation experts, specialists are being developed for the areas of Industry 4.0 and process technologies. Resources in the region are being combined, with the continuous exchange of experience accelerating the decentralisation of expert know-how.

All of the newly appointed Regional Sales Presidents have held leading positions within the ENGEL Group for many years, and have a wealth of experience in their respective region. They report to Christoph Steger, who, in addition to his role as CSO, is assuming the management of the Central European region.

The other regions and their Sales Presidents are:

"The appointment of Regional Sales Presidents represents our next big step“, emphasized Dr. Christoph Steger, CSO of the ENGEL Group. "We are transferring sales responsibility directly to the regions, thus significantly shortening the decision-making processes."